Peak Ace Blog

The latest industry news, insider reports on conferences & conventions as well as the chance to meet our team. Check in regularly for updates on upcoming events!

On March 14th it’s that time again! The third annual SEMY Awards are being presented to the best in SEA, SEO and Online Marketing. As it turns out, when your brainchild learns to walk - you can’t help but be a bit proud! We’re delighted that our concept was so well received and under the aegis of the Bavarian Minister of State for Economy and Media - I

Last week, we headed to the sunny south of Germany for the 2016 SMX Conference which took place on the 17th and 18th of March in Munich. Approximately 1,300 Online Marketing experts attended the SMX, including companies, consultants, agencies as well as exhibitors. We made our way to Munich a day earlier, so we had plenty of time to build up our stand. Our e

Last week, the Peak Ace Team attended the 2016 SMX Conference in Munich. The two-day event featured some of the best speakers and the days were organized into 10 tracks. From content-republishing, to crawl budget best practises, to programmatic buying, the speakers aimed to deliver actionable insights for all online marketing professionals. I was able to

Last week, the Peak Ace Team attended the 2015 SMX Conference which took place in Munich. Besides exhibiting ourselves, both Marcel Prothmann (VP Paid Search) and Bastian Grimm (VP Organic Search) spoke at the conference as well as attending the SEMY Awards which was hosted by Peak Ace, Rising Media and Onpage.org. Later on this week, we will cover these events on our blog in more detail. I was able to attend Rand Fishkin's (Founder of MOZ.com) opening keynote in which he discussed five strategies on how to become signal amidst the noise. Before he discussed these with us, he began by explaining that in today’s world, we do not read anymore, we browse. Whenever we share an article, often we don’t even read them, we just hit the like or tweet button and do not bother to really consume the content we share, instead we nibble – taking tiny little bites of the internet. He concluded that due to the sheer number of businesses investing in earned marketing channels, this leaves mar

Last Friday, the 12th of September, the yearly “Brighton SEO Conference” took place. With 32 speakers, it was a full and interesting program! Unfortunately, due to the sheer number of people that showed up, a few of us were unable to attend two presentations (“Creativity and thinking skills” by Shelli Walsh and “The secret to newsworthy content” by Andy Miller) however, organizer of Brighton SEO Kelvin Newman tweeted out the following for those unlucky cats like me, who missed out: Below are some snapshots and key take aways from the speakers: Predicting the future of Google, and why it’s no longer a search company, by Ian Miller Ian Miller started the day of by looking at the various companies that Google has bought and looking at a possible future for Google and how this will influence the way we search. In summary, Google obtains valuable data not only through their own products (Google Analytics, Google Chrome, Google Gmail etc.) but also by buying compan

I’m just on my way back from Istanbul where the very first SEO conference in Turkey took place (obviously this post will go live couple of hours later, but anyways...). Organized by the Turkish SEO Agency SEOZEO the event took place in Istanbul’s Conference Center on Saturday 21st. The agenda was jam-packed and so was the conference venue: A whopping 200 attendees made their way to attend to sessions with SEO super-stars such as Dixon Jones from MajesticSEO, Michael King from iAcquire who flew in from NY or Ex-Googler Kaspar Szymanski. (more…)