Peak Ace Blog

The latest industry news, insider reports on conferences & conventions as well as the chance to meet our team. Check in regularly for updates on upcoming events!

Receiving the Deloitte Technology Fast 50 Award in November for the third time in a row isn’t too shabby. But there’s more: Peak Ace AG is also one of the winners of the Deloitte Technology Fast 500 Award, which is given to the fastest-growing technology companies in Europe, the Middle East and Africa (EMEA). This is the second time we’ve successfully

Peak Ace AG was selected as a Red Herring Top 100 Global at the 2016 Red Herring Global event in Marina Del Rey (California) last week. Red Herring announced its Top 100 Global in recognition of the leading private companies from North America, Europe, and Asia, celebrating these startups’ innovations and technologies across their respective industries. B

All good things hail from Berlin: At the Deloitte Technology Fast 50 Awards in Frankfurt, Peak Ace was recognized as one of Germany’s fastest growing Tech companies for the third year in a row. After 2014 and 2015, we are delighted to be among the prize winners once again and feel validated in our growth strategy thanks to this repeated award. The Deloi

Last week, we headed to the sunny south of Germany for the 2016 SMX Conference which took place on the 17th and 18th of March in Munich. Approximately 1,300 Online Marketing experts attended the SMX, including companies, consultants, agencies as well as exhibitors. We made our way to Munich a day earlier, so we had plenty of time to build up our stand. Our e

Last week, the Peak Ace Team attended the 2016 SMX Conference in Munich. The two-day event featured some of the best speakers and the days were organized into 10 tracks. From content-republishing, to crawl budget best practises, to programmatic buying, the speakers aimed to deliver actionable insights for all online marketing professionals. I was able to

„Evergreen“ content or „sustainable“ content is a phrase that you may have come across before. The idea behind evergreen content is that it is always relevant and of interest for your target audience. Evergreen content therefore is not: Content that is seasonal. Example: “Fall’s hottest fashion trends” Content that focusses on trends. E

Last week, the Peak Ace Team attended the 2015 SMX Conference which took place in Munich. Besides exhibiting ourselves, both Marcel Prothmann (VP Paid Search) and Bastian Grimm (VP Organic Search) spoke at the conference as well as attending the SEMY Awards which was hosted by Peak Ace, Rising Media and Later on this week, we will cover these events on our blog in more detail. I was able to attend Rand Fishkin's (Founder of opening keynote in which he discussed five strategies on how to become signal amidst the noise. Before he discussed these with us, he began by explaining that in today’s world, we do not read anymore, we browse. Whenever we share an article, often we don’t even read them, we just hit the like or tweet button and do not bother to really consume the content we share, instead we nibble – taking tiny little bites of the internet. He concluded that due to the sheer number of businesses investing in earned marketing channels, this leaves mar